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BookTrust and Egmont join forces

BooktrustBookTrust has partnered with Egmont, as their exclusive charity partner, in a new approach to understanding consumers and their reading habits.

Egmont and BookTrust will be sharing their research until the end of 2017 to inform key projects, the first of which is ‘Time to Read’, a campaign which launches on Thursday 8 September. Time to Read is aimed at ensuring parents, teachers, schools and policy makers understand the value of making time for reading together, of encouraging reading enjoyment and explaining the impact reading for pleasure has on children’s life chances.

Diana Gerald, BookTrust Chief Executive, said: “We are delighted to collaborate with Egmont on research, as they also work tirelessly to encourage more children to enjoy the pleasure of reading. We will be releasing new research on shared reading to make sure families continue to enjoy stories, showing children the wonder of books from a very young age and taking them on reading journeys that are fun.”

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