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Enjoy all the fun of a school bookfair virtually thanks to Little Otter Books

30 September 2020 Share


When the coronavirus pandemic hit, independent Hertfordshire bookseller Charlotte Freeston-Clough immediately saw her core business of school bookfairs, local markets and special events dry up overnight. But having ‘flipped’ her business to online only she has now expanded to serve schools nationwide with new Little Otter Books virtual bookfairs, giving parents across the country the opportunity to buy discount books and at the same time help their school earn free books.

In a short space of time, Little Otter Books built up a loyal following selling discount children’s books locally at schools and nurseries and special events but Coronavirus made it impossible to offer a face to face personal service with events cancelled and social distancing restrictions limiting the selling space available.

Charlotte says she misses the face to face contact she was used to but hopes the move online will help her reach out even wider and improve her offer to parents, pre-schools, schools and childminders.

‘I started this business to bring affordable books to families, and it has been a shame that coronavirus has stopped me sharing great literature. But I am hoping this new service will help children find books they love once again.’ says Charlotte.


Holding a virtual bookfair is really simple:

• The school/nursery chooses a week in which to hold a fair.

• Little Otter Books provide the school with details to share with parents, including a code which gives them free postage.

• All orders arrive at the school/nursery packaged for each parent ready to hand out and the school then receives 20% commission on all sales to spend on books.


To find out more and arrange a virtual Little Otter Books fair, please visit their website or email Charlotte


Charlotte Freeston-Clough lives in Ware with her husband and two children, aged six and two. She started Little Otter Books after the birth of her second daughter having previously worked at John Lewis, latterly at their London Head Office.

You can follow Little Otter Books on:Instagram @littleotterbooks; Facebook @littleotterbookshertford; Twitter @littleotterbks