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Marketing Excellence Awards

Have you completed a successful marketing initiative for your library? If so you could enter CILIP's Marketing Excellence Awards which, if you win, will give you national exposure for your project.  Judging will be against a number of criteria: 

  • Success in meeting the original aims and objectives of the campaign 

  • Suitability of concept to target market 

  • Quality of graphics, design and copywriting (where appropriate) 

  • Range, effectiveness and appropriateness of the marketing communications used 

  • Timing, message and consistency of marketing communications 

  • Evaluation of the campaign, demonstrating evidence of impact on the community or target audience (e.g. customer interaction, feedback, attendance, media coverage) 

  • Effective use of project budget and/or non-financial resources 

The originality of the concept will also be taken into account for the overall rating. The closing date for applications is the 30th June and you can find out more about the Awards and how to apply here.

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